Built with 10% HTML, 90% caffeine.
Hi, I’m Noah Adam. I’m a web content and SEO expert, a creative thinker, and a lifelong student of the web. I built this site to share a bit about who I am, what drives me, how I think, and my portfolio of work. Whether you stumbled across this page out of curiosity or came here intentionally, thanks for being here. I’ve spent years diving deep into the digital world, helping brands of all sizes grow, understanding what makes users tick, and learning how to use the internet and search engines more specifically as a force for growth. But there’s more to me than just analytics and algorithms. This is where I pull back the curtain and give you the whole picture, including my story, values, and work. Scroll down, stay awhile, and feel free to reach out.
Education.
I earned my J.D. from Loyola Marymount Law School in 2014. There, I learned to break down complex problems and argue both sides of an issue. I also sharpened my writing skills. Law school taught me to think strategically, ask better questions, and build systems that can withstand pressure. I use these skills every day in SEO and digital strategy.
My journey into SEO began with a legal blog, not a marketing firm. I started a blog while studying intellectual property law. It explains topics like patents, trademarks, and copyright. I aimed to make the law easier to understand. As I wrote more, I noticed patterns in what attracted traffic. I began exploring keywords, titles, internal linking, and metadata long before I understood “technical SEO.”
That blog did more than attract readers; it created opportunities. I saw how powerful search could be when used intentionally. I became really interested in how search engines work and how users behave. One article ranking on page one changed my path. I moved from studying legal precedents to understanding Google’s changing algorithm.
Though I didn’t take the typical route into law, the training stuck. Today, I approach SEO with a legal mindset: research-driven, evidence-based, and logical. I enjoy connecting dots, spotting missed opportunities, and helping brands succeed by mastering the complex tasks. My law degree didn’t define my career, but it equipped me to build one I love.
Why I got into SEO and digital marketing.
I didn’t wake up one day thinking, “You know what the world needs? Another SEO expert.” Honestly, I was trying to make sense of intellectual property law during law school. I started a blog—nothing fancy—just me explaining patents, trademarks, and copyright in plain English. I figured a few classmates might read it… maybe my mom. But when random people started finding it through Google, I had questions. Who were these people? Why were they landing on my blog? Why was this article ranking and not that one?
Curiosity took over. I jumped into search engines, algorithms, metadata, and keyword placement. I became fixated on titles, rewrote intros, and tested formats. I was turning my small law blog into an unintentional SEO lab. The deeper I went, the more I realized something: I loved this way more than reading case law.
What started as a side project became a passion, then a career. SEO and digital marketing combine puzzle-solving, writing, psychology, strategy, and a touch of magic (just kidding… sort of). I loved that it wasn’t just about traffic—it was about understanding people, behavior, and intent. Helping the right person find the right thing at the right time? That felt meaningful.
Digital marketing let me use both sides of my brain. The analytical side loved testing and tweaking. The creative side loved storytelling and strategy. And both sides loved the fact that you could measure everything. Digital marketing is different from law. In law, cases take a long time, and results can be unclear. But with digital marketing, I got quick feedback and real wins.
I never planned to leave the legal world, but SEO had other plans for me. It wasn’t just a better career fit—it was more fun, more flexible, and honestly, more impactful. Boosting business growth, exchanging ideas, and watching strategies produce results? That’s my kind of law and order.
SEO collaborations and partnerships.
While this site is personal, I do occasionally take on select SEO consulting projects for people and brands that align with my values. If you need help with SEO, content strategy, or boosting your digital performance, we could be a good fit.
I don’t chase vanity metrics or follow outdated SEO playbooks. I work best with teams who care about long-term growth and honest results, not taking shortcuts that end up with regret. If you’re a solo founder aiming for your first 1,000 visitors or a growing business stuck on page two of Google, I can help simplify the chaos and bring order to the confusion. I make complex things simple. I find what stops you and create real-world strategies that work, not just ideas on slides.
You won’t get jargon from me. You’ll receive clear advice and proven SEO methodologies. Plus, you’ll have a partner who considers both the details and the big picture. I can assist with SEO audits, site migrations, content strategies, technical breakdowns, or just be someone to share and discuss ideas with.
I only take on a handful of projects at a time so I can give each one real focus. If you’re values-driven, ready to collaborate, and want to work with someone who’s just as invested in your growth as you are, let’s talk. Reach out with a few details, and I’ll let you know if I think I can help. If not, I’ll gladly point you in the right direction.
Personal interests.
When I’m not deep in SEO audits or tracking the latest Google update, I’m usually doing one of three things: eating, working on my websites, or enjoying some quiet time. I love food—really love it. Burgers? I can’t get enough of them. Middle Eastern food? I grew up on it and still crave it every so often. American comfort food? Absolutely. If there’s a great sandwich within 20 miles, I probably know about it.
I founded Rankwise as a passion project. It began from curiosity. What started as a side hustle grew into a serious outlet. Now, I get to do work I love on my own terms. I’ve convinced others to trust me with their traffic. When I’m not helping clients, I’m often building or breaking my own sites. Web design, content, speed optimization—this is my kind of fun.
But balance is key. I love my alone time and silence; it helps me reset. I find strength in stillness. Whether I’m journaling, walking without headphones, or just staring at the wall, quiet moments help me. I’m spiritual and always eager to learn more about myself and this strange, beautiful world we live in. I admit it, I love conspiracy theories. Not the lizard-people ones (okay, maybe a little), but the fun ones. They make you think, “Huh, what if?”
I also enjoy tech—apps, gear, gadgets, you name it. But nothing beats time with my daughter and wife. They are my support, my happiness, and the reason I want to improve daily—in life, work, and all else.